Stakeholder Analysis and Engagement
Course Length: 1 day
DESCRIPTION
Stakeholder analysisis the activity of identifying those groups or individuals who may be affected by an initiative or who share a common business need and analyzing them to determine the impact for each stakeholder and an appropriate engagement or communication plan to ensure the project solution is delivered and accepted.
This stakeholder analysis training teaches students to consider all of the stakeholder characteristics before deciding on appropriate deliverables and producing an analysis work plan. Developing a stakeholder engagement and communication plan will prevent major problems by ensuring that all of the appropriate stakeholders are involved and the requirements will be analyzed and presented using the most effective communication approaches. During class students are presented the Stakeholder Analysis Worksheet and are given guidelines for their stakeholder analysis efforts.
This course supports and extends the techniques in the IIBA’s BABOK® Guide.
TARGET AUDIENCE
This course is designed for business analysts, product owners, project managers, program or portfolio managers or any other business partner or project team member involved with performing stakeholder analysis. This course may also be appropriate for individuals who manage business analysts and need a more in-depth understanding of the process and skill set that would be helpful for effective business analysis.
PREREQUISITES
None
COURSE OUTLINE
INTRODUCTION
- What is Stakeholder Analysis
- Why plan for stakeholder interactions?
IDENTIFICATION OF STAKEHOLDERS
- Assess the project sponsor
- Identify both primary and secondary stakeholders
- Searching for all stakeholders, not just the obvious ones
- Understanding each stakeholder's area of concern
- Documenting stakeholder's needs
- Consider the characteristics of each stakeholder group
DEVELOPING A STAKEHOLDER COMMUNICATION PLAN
- Determine effective communication practices for each stakeholder group
- Is this group providing requirements, using requirements, or supporting the project work?
- Which elicitation technique(s) will be most effective?
- What requirement presentation format will be most comfortable for this group?
- The Stakeholder Analysis Worksheet
- When and where will communications with each stakeholder be most effective?
- What are the best communication techniques for each stakeholder?
GROUP WORKSHOP
- Identify and analyze the stakeholder groups for an example project and identify the appropriate communication techniques